Email Marketing vs. Social Media
“Email is in general better at driving traffic and direct conversions and social media – with engaging with your audience.”
Many established businesses know that email marketing is crucial for generating sales. Social media platforms are useful for delivering contents, casually and more frequently, but emails can be direct and personal and both formal and informal.
“A McKinsey & Company study however points out that email marketing is still 40x more effective than Facebook and Twitter when it comes to generating a sale.” (Shopify)
Build a Relationship with Email Marketing
Email marketing is helpful to target specific audiences, different time periods, and build brand power and relationships with the consumer and the brand.
You can use emails to send personal email for birthdays, holiday season, etc. Once you build that relationship with the consumer and they had a positive experience with your brand/company, high chance that consumer will purchase again.
First, let’s think. (Thinking is always good right?)
- What is your budget?
- How many subscribers will you have?
- What features are you looking for?
Depending on the above factors, you are most likely to lean toward one email marketing platform.
According to this article, which was published November 23, 2016, mentions that iContact, Constant Contact and MailChimp are ranked top 3, respectively.
From our experience, using several email marketing platforms for our clients, we either choose from MailChimp or Constant Contact.